Types of SEO  

                       White Hat SEO 

                       White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run into conflict of search engine (mainly Google) guidelines.

                       Black Hat SEO

                       Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. 

 

SEO tutorials

What is Search Engine Optimization?

 

                                    All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.

 

What does SEO stand for?

 

                                     Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

 

 

What is a Keyword in SEO?

 

                                    Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

 

                                     The below  image represents the overall seo structure for basic guidance..