SEO Tactics

#1 Mobile Is The Future

 

Nowadays 90% people use mobile devices for all their purpose. They use internet on mobile for shopping, everything search on mobile, book tickets, watch movies and, ect. Every persons use it at home, office and a lot don’t even own laptops.
The main reason to ask you all above that is now a times to start working on a website that is mobile friendly or customized for it.

#2 The Rise of Voice Search

 

The time has been changed so quickly and now voice search can take major place in keyword research. Now a time is to include voice search button on you website to provide simple voice search for your users. So they can free their fingers from type so much.

#3 Decrease your Website Loading–Time

 

Nowadays, every user’s can’t access the high speed internet. In this condition your website not opens properly and takes its own time to load.
For this, you need to optimize your website and reduce the size of media that you uploaded onto your website and delete dead links, optimize CSS and Coding of your website that’s slow down your website speed and load time.
Note: Without speed, there is nothing.

#4 Optimize Your Website Mobile friendly

 

Maximum people who read this article knows that Google Create Separate Mobile Index over Desktop “Google mobile index” means Google gives importance and crawled those websites that optimized according to mobile search engine and support mobile format. The main reason is 90% percent users using mobile phones for surfing internet.
Google has already create an algorithm on 21^st April 2015 that the websites optimized according to mobile format and which are mobile friendly in nature will be given high priority and high rank in search result.
You can use these tools to make your website mobile friendly: AMP and Mobile Friendly Test.

#5 Write Unique Content

 

Writing Content is not like putting music or other things on your website. It is not like that your website will become a famous with just one post. You need to write unique and according to their targeted audience.
SEO Professionals never limit their knowledge to just optimizing websites or post, they write high-quality content as well. Write a content that will help other.
So keep in mind that be smart and write smart.

#6 Use Social Media to Make Strong Presence

 

Nowadays the social media is biggest platform to make strong presence for any online business. Because, every persons have at least two social media account on internet. So, if you target write audience on social media then you should get genuine referral traffic or leads for your post.
The next internet generation is very well known about internet techniques and they know where they need to click and which post is beneficial for them. They are not blind, they read, they share, they repost your submission if they like. So be smart towards your work.
Don’t underestimate the power of social media, because it is the home door for internet users. That is place where you engaged with many relevant users. So, post your blogs or articles let them thrive on social media.

#7 Link Building: Keep Quality, Not Quantity

 

Submit hundred of links on irrelevant websites or buy links from fake websites is just back track to your page but this trick is no longer work. Create some quality links that related to your category and niche that increase your page rank, ranking in search engine and page authority.
Note: Don’t irritate the users. Help them

#8 Use Long Tail Keywords

 

Use long tail keywords that relevant to your category or product is generating high conversion rate for you. If you are in the field of search engine optimization then you know very well about long tail keywords that they generate less traffic and there is less competition for long tail search terms.
Nowadays the needs of people become more complex on search engine. On the internet you should try to read the mind of users and think about how they would type on search engine when they need something.
For Example: Try to find some blog sites of your interest and think what would you type? You will definitely get the result.

#9 Secure your website with HTTPS

 

Why you need HTTPS connection for your website?
Simple, nowadays there are many hackers or spammers on internet who hack your website or access your personal details. These people use your personal details for their personal benefits and other bad activities.
So, if you want to secure you website from these hackers and spammers then you needs to change your site from HTTP to HTTPS. It will remain your site data confidential and private from spammers.
And other fact is that the Google gives a ranking boost to HTTPS.

#10 User Experience is the new SEO

 

Last, most important and trendy Google SEO tactics 2017 is user experience. This is new SEO. Like in sale, customer is always right and on internet, user in always right.
You need to optimize your website with best techniques, make your website user-friendly, offer better site speed with information data that user want to see on your website. With this you will definitely get better ranking and rating.

7 SEO Trends That Will Dominate 2017

It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena:


1. The Rise of Accelerated Mobile Pages (AMPs).

                                                   Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. The idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data. Already, Google is starting to favor sites that have switched over to AMPs, giving them visibility in a carousel and a small icon (with a lightning bolt) indicating their AMP status. In 2017, I anticipate we’ll see more favoritism for AMPs in search results, with more brands taking advantage of the option.


2. The Rise of “Dense” Content.

                                                People are getting sick of reading the same fluff content over and over again, in different words. Early content marketing efforts were focused on producing as much bite-sized content as possible, but for the past few years, we’ve seen a surge in “epic” content; long pieces that cover a topic comprehensively. But as the market’s been flooded with both types of content, I feel a new trend may ignore length entirely, focusing on providing as much information as possible in the smallest possible space—dense content—to appeal to readers.


3. Machine Learning Will Change the Way the Algorithm Works.

                                               Google RankBrain was released late last year, and opened the door to the possibility of algorithmic machine learning. The extension of Google Hummingbird functions as a way to gradually learn more about how users phrase conversational queries—and update its algorithm automatically accordingly. We haven’t seen another update like it since, but I anticipate we’re overdue for one. Google will probably start releasing more machine learning updates as the years go on, starting next year, and we may even see machine learning in other areas, such as data interpretation or marketing automation, as well.


4. Personal Branding Will Become an SEO Secret Weapon.

                                              I’ve been a proponent of personal branding as a core strategy for SEO for many years now. With a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website. However, a shockingly low number of brands have taken advantage of this in their SEO efforts. As social media platforms like Facebook continue refining their algorithms to favor individual posts over branded posts, I anticipate we’ll see more companies and organizations take advantage of personal branding. This will simultaneously lead to more opportunities and more competition, so watch out—and make sure your strategy is in order.


5. User Experience Optimization (UEO) Will Start to Blur the Lines with SEO.

                                              User experience has always been important to SEO—at least to some degree. Google favors sites that are properly optimized for mobile devices, ones that load quickly, and ones where it’s clear that users are enjoying their experience (with prolonged time spent on page, etc.). But in 2017, we may see an increased emphasis on user experience—especially as it relates to mobile devices. AMPs, which I’ve already mentioned, could be the first sign of this, but look for other ways that Google will favor pages that offer better user experiences overall.


6. Apps Will Feel the Love.

                                             Over the past three years or so, we’ve seen a huge increase in the SEO options available for mobile apps. From the basics of app indexing and deep linking to content within apps, we’ve seen the development of app streaming, which allows users to “stream” app content without ever downloading the app to their mobile device. Google so far has catered to app users without alienating the core functions of its search engine, but in 2017, we may see a shift to even further app favoritism. It’s too soon for apps to be replacing traditional websites altogether, but this could be another step down that path.


7. Personal Digital Assistants will Become More Sophisticated, Changing the Way Many of us Perform Search Queries.

                                            Personal digital assistants have become so commonplace, we now readily accept them as part of our lives. Tools like Siri and Cortana have made our lives simpler, and have sharply increased the number of verbal, conversational queries that users use in the context of search. In 2017, we’ll see both diversification and increased sophistication of these helpful features, opening the door to new types of search and more advanced forms of conversational queries—and that means new ranking opportunities in both areas.

How to Succeed at SEO with Social Media Marketing

Why now, more than ever, is SEO important for marketers?
                                            If you look at the way brands are found online via organic media, the two biggest channels are overwhelmingly search and social. SEO is much more than just ranking well in Google. It's a comprehensive, multi-disciplinary approach to website optimization that ensures potential customers who come to your site will have a good experience, find what they are looking for, and have an easy time sharing your high-quality content.

                                                         Visitors from organic search have some of the highest conversion and LTV rates across any channel in digital marketing. When you combine well-orchestrated social campaigns with ongoing search optimization, you are creating leverage and a long-term competitive advantage.

How can social media help?
                                                        Until recently, search and social media were thought of as two very different things. At GinzaMetrics, we've always thought of them as two sides of the same coin. As a brand, you can reach customers with paid advertising or organic content. We believe, and our data backs this up, that customers via organic content are much better customers to have over the long run. And when you start mixing paid and organic, the combined lift is overwhelmingly better than paid channels alone.

                                                        So, within the context of organic marketing, social media is your primary engine for promoting new content. Effectively organizing your social campaigns and tying them together with new content on your site, optimized for search, can take you from zero visibility to a strong performing position almost overnight.

What are some best practices for incorporating SEO into your social efforts?
                                                       Pay attention to the basics first: have high quality content, well-structured pages, follow all of the best practices for SEO. Then look at the metadata that affects how well your content is shared on social media channels, specifically Open Graph tags, proper use of images, authorship metadata (for Google Plus and search results) and more. Finally, you need to learn from your activities, so make sure you have metrics put into place to analyze your performance and see where there is room for improvement.

What do you see as the future of SEO in relation to social media?
                                                      I see SEO and social media, as channels, all following under the larger umbrella of organic marketing (which includes content marketing). There is no reason for them to be separated and as budgets further evolve, both the practice of organic marketing and also the supporting technology platforms in the industry will quickly improve to support this new reality.