What is Search Engine Optimization?
All
major search engines such as Google, Bing and Yahoo have primary search
results, where web pages and other content such as videos or local
listings are shown and ranked based on what the search engine considers
most relevant to users. Payment isn't involved, as it is with paid
search ads.
What does SEO stand for?
Search engine optimization
(SEO) is the process of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid ("organic") search
results.
What is a Keyword in SEO?
Your SEO keywords
are the key words and phrases in your web content that make it possible
for people to find your site via search engines. A website that is well
optimized for search engines "speaks the same language" as its
potential visitor base with keywords for SEO that help connect searchers to your site.
The below image represents the overall seo structure for basic guidance..

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