Naming Methods

File Naming Style

• The filename should preferably be short and descriptive.
• It is always good to use same keywords in a filename as well as in page title.
• Do not use filenames such as service.htm or job.htm as they are generic. Use actual service name in your file name such as computer-repairing.htm.
• Do not use more than 3-4 words in file names.
• Separate the keywords with hyphens rather than underscores.
• Try to use 2 keywords if possible.
   
  

  File Name Example

  Listed below are some filenames which would be ideal from the users' point of view as well as SEO.
  

  slazenger-brand-balls.html
  wimbledon-brand-balls.html
  wilson-brand-balls.html

  Notice that the keywords are separated by hyphens rather than underscores. Google sees good filenames as follows:
  

  seo-relevant-filename as seo relevant filename(good)

  Filenames with underscores are not a good option.
  

  seo_relevant_filename as seorelevantfilename (not good)

   

File Extension

You should notice that .html, .htm, .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitor's. In effect, you are asking your site visitors to tell your webserver HOW to produce the page, not which one?
Many Web masters think that it is a good idea to use filename without using extension. It may help you, but not a whole lot.

URL Sub-Directory Name

From Search Engine Optimization point of view, URL sub-directory name hardly matters. You can try giving any keyword in any search, and you will not find any sub-directory name matching with your keywords. But from the user's point of view, you should keep an abbreviated sub-directory name.